Reference
Insights reference
Channels, categories, statuses, ratings, postpone reasons, sources, timeline event types, and filters for insights.
Every field and option you can see on an insight.
Channels
Section titled “Channels”Each insight belongs to one channel. Filtering by channel narrows the list to recommendations for one surface.
| Channel | What the weekly analysis looks at (own brand and competitors) |
|---|---|
| Web | Sitemap changes, summaries, and content categories |
| Social | Social posts, engagement metrics, and text analysis |
| Keywords | Keyword rankings, search volumes, and search result positions |
| AI | AI prompt answers mentioning the brands, with sentiment and tone analysis |
Alongside the channel data, the analysis uses your project context: name, goals, language, sectors, business models, markets, and summaries of the reference documents attached to the project.
Categories
Section titled “Categories”Categories are scoped to a channel. There are 14 in total.
| Channel | Categories |
|---|---|
| Web | SEO, Content, Technical, CRO, UX |
| Social | Content Strategy, Engagement, Sentiment, Competitive |
| Keywords | Rankings, Opportunities, Competitive, Trends |
| AI | Visibility, Sentiment, Competitive, Accuracy |
Statuses
Section titled “Statuses”| Status | Meaning |
|---|---|
| Draft | Not published yet. |
| Published | Available for you to review. New weekly insights start here. |
| Applied | You implemented the recommendation. |
| Scheduled | Planned for a date you picked. |
| Postponed | Picked up later; carries a reason and an optional revisit date. |
| Rejected | Not relevant for you. |
In the Status filter and the status counts on the List tab, New groups Draft and Published: everything you have not acted on yet. The Open insights figure on the List tab counts these insights for the selected period; the count on Insights in the navigation rail counts all of them.
Priority, impact, and effort
Section titled “Priority, impact, and effort”All three are rated Low, Medium, or High.
| Rating | Meaning |
|---|---|
| Priority | The recommended order of implementation, based on the combination of impact and effort. High-priority insights offer the best return for the least work. |
| Impact | How much effect implementing the insight will have on your brand’s performance. |
| Effort | The estimated work required. Low-effort insights can be applied quickly; high-effort ones may need development or design resources. |
Postpone reasons
Section titled “Postpone reasons”| Reason | Note |
|---|---|
| Discuss | Optional |
| Later | Optional |
| Needs info | Optional |
| Other | Required |
A postponed insight can also carry a Revisit on date.
Sources
Section titled “Sources”| Source | Meaning |
|---|---|
| Weekly auto | Generated by the weekly analysis. |
| Manual | Created outside the weekly cycle. |
Timeline event types
Section titled “Timeline event types”The Timeline tab shows insights next to the raw events around them. Each event type belongs to one channel.
| Event type | Channel | How it is shown |
|---|---|---|
| AI mentions | AI | One row per day; expand the row to see what it holds |
| AI citations | AI | One row per day; expand the row to see what it holds |
| SERP movements | Keywords | One row per day; expand the row to see what it holds |
| Social posts | Social | One row per post |
| Website changes | Web | One row per change |
Filters and sorting
Section titled “Filters and sorting”Filters on the List tab:
| Control | Options |
|---|---|
| Date | A date range, or a custom start and end date |
| Status | A dropdown with one status at a time: All, New, Scheduled, Applied, Postponed, Rejected |
| Channel | Web, Social, AI, Keywords |
| Priority | Low, Medium, High |
| Postpone reason | Discuss, Later, Needs info, Other — shown only while the Postponed status is selected |
| Sort | Newest first (default), Oldest first |
Filters on the Timeline tab:
| Control | Options |
|---|---|
| Date | A date range, or a custom start and end date |
| Channel | Web, Social, AI, Keywords — narrows both the insights and the raw events |
| Event types | AI mentions, AI citations, SERP movements, Social posts, Website changes — narrows the raw events only; insights stay visible |
Categories, impact, and effort are shown on each insight but are not filters.
Once the project has insights, the filter row also shows Next insights: {weekday}, the day the next weekly analysis runs. The line is hidden while insight generation is paused for your project.
When you switch from List to Timeline, the date range and channels carry over; status, priority, and postpone reason stay behind. The Calendar tab has no filters and always shows all activity.
Limits
Section titled “Limits”The number of insights generated per weekly cycle is capped by your plan, counted across all four channels together. See Plans and quotas.