Reference
Socials metrics
How each card on the Socials overview is calculated.
Every Socials number is built on the engagement score of each post. All cards respect the brand, platform and date-range filters, and count posts by the date they were published.
Overview tiles
Section titled “Overview tiles”Total posts
Section titled “Total posts”The number of posts published in the date range by all monitored brands.
Total engagement
Section titled “Total engagement”The sum of engagement scores over those posts. Because views count at one tenth and shares at five, this is a weighted score, not a raw count of interactions.
Avg engagement per post
Section titled “Avg engagement per post”average = total engagement / total postsrounded to a whole number.
Example: 12,000 engagement over 40 posts → 300.
Share of Voice
Section titled “Share of Voice”Your own brands’ share of engagement:
share of voice = engagement of own brands / engagement of all monitored brands × 100Example: your brands earn 4,700 of a total 12,000 → 39.2%.
The Share of Voice chart shows every brand’s slice of the same total, with its post count, average engagement and average sentiment.
Posting cadence
Section titled “Posting cadence”A grid of brands against months, for the ten most active brands over the last twelve
months. The cell shade is posts that month / the busiest cell in the grid. Per brand:
posts per month = posts shown / months shown since the brand was first trackedrounded to one decimal. A brand counts as tracked from the earlier of two months: the month its first social account was added, and the first month on the grid in which it posted. Months before that are shown but do not lower the average; a month since then without posts counts as zero.
Example: the grid shows twelve months. A brand with an account for all twelve and 36 posts → 3.0 per month. A brand added three months ago with 12 posts in those three months → 4.0 per month, not 1.0. Click a cell to see that month’s posts, most engaging first.
Platform performance
Section titled “Platform performance”Per platform: the number of posts, the total engagement, and the average per post
(total engagement / posts).
Content format performance
Section titled “Content format performance”The average engagement score per media type: Image, Video, Carousel, Link, Other. Formats are sorted from highest to lowest average. TikTok and YouTube posts always count as video.
Content pillars and Pillar mix by brand
Section titled “Content pillars and Pillar mix by brand”Each analysed post is assigned one pillar: Educational, Inspirational, Promotional, Community building or Behind the scenes.
- Content pillars shows
posts with the pillar / analysed posts × 100. Posts that have not been analysed yet are left out of the total. - Pillar mix by brand shows the same split for the eight brands with the most analysed posts.
Top posts
Section titled “Top posts”The six posts with the highest engagement score in the date range that can be embedded.
Post feed
Section titled “Post feed”Every post matching the filters, most engaging first, twenty per page. The Engagement column is the post’s engagement score.