Reference
Dashboard and Competitors metrics
How the dashboard tiles and the competitor cards are calculated.
Dashboard tiles
Section titled “Dashboard tiles”AI Share of Voice
Section titled “AI Share of Voice”The share of answers in the date range that mention your own brand:
share of voice = answers mentioning your brand / answers × 100Example: 45 of 120 answers → 38%. The sparkline shows the same figure per day over the last 14 days. The badge is the difference against the previous range, in percentage points. Note that the Prompts card of the same name divides by all brand mentions instead; see Prompts metrics.
Answers
Section titled “Answers”The number of AI answers in the date range. The subtitle is the number of distinct AI assistants that answered (ChatGPT, Gemini, Claude, Google AI Mode), not of model versions: every version of one assistant counts once, and Google AI Mode counts as its own assistant.
Insights
Section titled “Insights”The number of insights that are neither applied nor rejected, out of all published insights.
Competitors
Section titled “Competitors”The number of active competitor brands. The subtitle counts the website changes detected in the date range.
Dashboard cards
Section titled “Dashboard cards”Share of Voice per model
Section titled “Share of Voice per model”One bar per AI assistant; every version of one assistant is grouped together, and Google AI Mode has its own bar, separate from Gemini. Within an assistant’s answers:
share = mentions of the brand / mentions of all brands × 100mention rate = mentions of the brand / that assistant's answers × 100Rankings
Section titled “Rankings”Brands sorted by how often answers mention them. On the dashboard, Visibility is the
mention rate (answers mentioning the brand / answers × 100), so the column does not sum
to 100, and Trend is the difference against the previous range in percentage points.
AI model comparison
Section titled “AI model comparison”The five most recently answered prompts, each with the latest answer per AI assistant, Google AI Mode included. Per prompt you see how many of those assistants mention your brand, and how many mention each other brand.
Competitor activity
Section titled “Competitor activity”The five most recent website changes detected on competitor sites, each with a summary and the number of pages added, removed and modified.
Social media
Section titled “Social media”The three posts in the date range with the most likes and comments combined.
Competitors page
Section titled “Competitors page”Competitors
Section titled “Competitors”The monitored brands, your own first, with their social accounts, websites and all-time post counts.
Competitor overview
Section titled “Competitor overview”Three counts over the date range for the selected brands: website changes detected, social posts published, and the most active brand, which is the brand with the highest sum of the two.
Competitor activity
Section titled “Competitor activity”Social posts and website changes merged into one feed, newest first or most engaging first. Website changes have no engagement score and therefore sort below every post in that mode.